The traditionalists who oppose same-sex marriage rights are losing the war, and they know it.
A few have a new strategy: instead of fear-mongering about gay marriage, they'll target single mothers and low-income women. Although they'll roundly trumpet marriage's social importance, they're simply moral scolds – uncomfortable with gender equality and dedicated to the values that cause higher rates of divorce, unwanted pregnancy, and poverty. They're calling it a " Call for a New Conversation on Marriage", but they've just dressed the same regressive arguments in new, gay-marriage-approving clothes.
At the heart of this call lies a hostility toward women and a reductive view of family and economics. Their "appeal" doesn't actually say much; it claims that marriage is an economic savior mysteriously dying off, and it implicitly blames single moms for the demise of the middle-class marital unit.
So, why are middle- and working-class Americans abandoning an institution that would make them wealthier and more stable? Why would they harm society, their children, and themselves? Perhaps marriage isn't a panacea. Perhaps the conservatives who champion marriage are incredibly hostile to women and have even crafted policies that harm lower-income women – giving them fewer options and changing their definition of marriage.