There is a fight for the soul of the Republican Party. On one side, you have the neoconservatives, originally led to power by Newt Gingrich with advice from strategist Karl Rove; the neoconservatives sought to redefine the United States and achieve permanent majority status. To do this, the neoconservatives took the rhetoric of classic conservatism, and the economic neoliberal policy of economists like Friedrich Hayek to create their own form of conservatism. This brand was easy to sell; they called themselves Conservatives, tying into the more classic conservatism of Ronald Reagan and Barry Goldwater. The lie was fermented, they got away with it despite the whole charade being only about the naked grab of power, and were no more conservative than Karl Marx.